• DeAara Lewis

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Deneka Pays Tribut to Gold Diggers Everywhere with her Rendition of “Santa Baby”…

Season’s Greetings!

Since it’s the holidays and we were in the spirit, we decided to do Eartha Kitt’s classic “Santa Baby.” This actually wasn’t the first choice, Deneka wanted to do another song, but due to time restraints, she went ahead and did this one on a whim and so far, people have been responding to it quite well. I often joke with her that this is first real Gold Digger anthem. Lol.

Our other videos have also been slowly gaining traction in the wild, wild west of Youtube. Her cover of Kelly Rowland’s  “Motivation” has hit 23,000 views and her cover of Rihanna’s “Man Down” is close to 10,000 views. We couldn’t believe it. When we first started doing this, we were lucky if we got 300 views. We then studied everything we could about how to market on Youtube and on the Internet, even brought in a consultant and things seem to be paying off so far.

We have dealt with some negative feedback and that was tough at first, but we just take what we need from it and discard the rest. Youtube actually helps a person develop thick skin. Since it such an open place where anybody can say anything, regardless of whether it is valid or just, One really has to develop a strong psyche to survive in it.

The good news is that most people are gracious and supportive, so whenever I feel frustrated by a “dislike” or an arbitrary criticism, I am reminded of how many more people support us. It was actually Rod Pitts who taught me that. When I would receive harsh criticisms about “Tricks” he would always say, “DeAara, but look at how many support it. Focus on that. To hell with the rest of them.” So that’s the attitude we’ve had to take with our Youtube campaign and so far it’s paying off. Click here to check out Deneka’s cover of “Santa Baby” and please forward to your friends, family and give it a “thumbs up” on Youtube if you like it.

One more thing, my tentative next film, “Who the Hell is Nikki Love?” is currently in rewrite phase as well as a couple of other scripts I am working on. I will alert everyone when we are rolling out with production. Until next time! Have a safe and happy holiday season!

– DeAara



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